Sales Marketing Policies and Procedures Manual
Sales and Marketing strategies and plans are critical for any business. Now you can improve your customer focus using this downloadable Sales Marketing Policies and Procedures Manual, which includes a Microsoft Word template for all of the policies, procedures and forms.
What drives your organization: Sales or Marketing?
If you want to grow your revenues, it’s important to know whether your company is driven by sales or marketing efforts. Sales driven companies grow by adding more sales people, while marketing driven companies grow by adding more marketing programs. How do you know which one — sales or marketing — drives your company?
Policies for Increasing Sales Revenue
Try adding more salespeople (resellers or distributors), assign them a sales quota, and let them loose in a territory and see if your sales grow.
If you start getting more sales, you know your company is driven by sales. If your sales fail to grow, try adding marketing activities. For example:
- Expand your website;
- Increase your public relations efforts;
- Add a company blog or a periodic newsletter;
- Expand your advertising or pay-per-click (PPC) program on the internet;
- Add more keyword focused pages to your internet marketing;
- Experiment with direct mail or email marketing;
- Attend (more) trade shows or events;
- Host your own conference for your customers and leads; and/or
- Add new products or enter new markets.
Sales and Marketing Policies for Control
You can also try increasing your overall sales and marketing effectiveness by introducing policies for more control over your sales and marketing cycle. If you’re unable to grow your sales by either adding sales people or expanding your marketing activities, it’s time for a strategic review. There are only two ways to grow your revenue — sales activities or marketing programs.
When neither of these works, it’s time to change your strategy. Your business strategy is what drives marketing, and marketing is what drives your sales.
What’s Included in the Sales and Marketing Manual?
You will receive 876 pages of content within seven sections:
1. Sales Marketing Policy Manual Template
First, a 50 page Policy Manual is used as a top level document to all Sales and Marketing practices, policies and procedures.
2. Sales Marketing Manual Table of Contents
Next, 557 pages that include 41 prewritten sales and marketing procedures, 102 forms and corresponding activities–customize each Microsoft® Word document template to your needs.
3. Sales Marketing Job Descriptions
The Sales and Marketing Manual also includes 89 pages with 22 Job Descriptions for your Marketing and Sales Departments.
4. Internet Marketing Guide
Free Bonus – Your Sales Marketing Manual also includes this 57 page guide to Internet Marketing and search engine marketing.
5. Introduction to Sales and Marketing Training Guide
A 38 page training guide explains the basic concepts of Sales Tactics and Marketing Strategy, its structure, standards and definitions, and more.
6. “How To” Manual Preparation Guide
A 41 page Procedure writing guide provides guidance to develop and implement your company’s Sales and Marketing Policies and Procedures manual.
7. Sales Marketing Manual Keyword Index
Easily find what you are looking for inside the Sales Marketing Manual using the 16 page Keyword Index.
