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 Website ManagementGet free ground shipping on orders of $299.99 or more. (Continental U.S only)  Use social media to engage your readers in repurposing and integrating your Web content in ways that serve your mutual goals. Learn commonsense principles for encouraging your users to build out your site through blogs, reviews, viral marketing, and more. Format:DVD< Duration: 57 Minutes
 Chip Heath From the morbid to the mundane, all of us can probably site at least one urban legend that we’ve heard time and time again. While most of the time you shrug them off as being silly or untrue, there are reasons these stories are so prevalent in our culture. And those reasons can be used to make your messages stick. Built into urban legends are recipes for success—they’re simple, concrete, emotional, memorable stories. Regardless of your goal, the seven tips offered here will help you craft authoritative messages that successfully take root in your audience’s mind. $99.99 [Add to Cart] In easy-to-understand lay terms, Matt Cohen explains the key applications at work behind a web page. You’ll see how a page is generated from file downloads and links, how traffic to the page is tracked, what cookies are and how they are used, and more.
 We've updated our popular Stanford lecture series on effective Website practices. Learn from the experts what you need to know about what's happening right now on the Web. Get all 12 titles in the series and save! This collection includes the following titles
You’ll see how a page is generated from file downloads and links, how traffic to the page is tracked, what cookies are and how they are used, and more.
Broadcasting Your Brand
Harnessing the Power of Blogs
How to Pull Off a Successful Redesign
Mobile Strategies
Secrets of Search Engine Optimization
Staying Out of Legal Trouble
Smarter Strategies for Enewsletters
Ten Mistakes Websites Still Make...And How to Fix them
User-Generated Content: Growing It, Controlling It
Using Web Metrics Strategically
Video Strategies: What's Working Today
Push marketing, the essence of traditional advertising, easily translates to the Internet. This program explores a smorgasbord of online push marketing options, from staples including search engine optimization, banner ads, and interstitials to delicacies such as promotions, affiliations, sponsorships, and even rich media. The difference between directory- and spidering-based search engines is spelled out, and the value of reinforcing an online presence with offline advertising and guerilla marketing is also considered. (22 minutes) Produced - 2000
Because the Internet is a dynamic environment, pull marketing is an ideal tool for directing traffic to particular Web sites. This program presents the benefits of opt-in e-mail; niche communities built around Web portals, newsletters, and ad networks; and Webcasts—powerful attention-grabbing techniques that can be incorporated into virtually any online pull marketing strategy. In addition, P.R. disasters that can stem from trampling a Netizen’s right to privacy by spamming and covertly collecting demographic, user path, and purchase information are addressed. (18 minutes) Produced - 2000
Spam complaints. Blocked images. Mobile devices. List churn and more. Learn practical Enewsletter optimization tips that improve deliverability and readability. Gain insights on how to develop revenue streams as well as how to attract and keep subscribers. $99.99 [Add to Cart]Interactive web technologies, in the form of self-organizing Internet communities, are driving a social revolution. This Age of Collaboration is also creating an economic revolution that is changing the architecture of the corporation in how we create goods and services. Using the findings of a $9-million research project, Don Tapscott describes how companies innovate using the knowledge, resources, and computing power of millions of people organizing into a massive collective force. These innovative companies are challenging our assumptions about business and competitiveness. They are doing this by leveraging networks of peers, using operational transparency to their advantage, sharing intellectual property, and thinking and acting globally. $99.99 [Add to Cart]We all have technology in place to track Web statistics. But interpreting the data and acting on it to improve our sites is challenging. Learn what Key Performance Indicators you should track, who should see the data, and how to analyze it against your performance goals. $99.99 [Add to Cart]Dispelling the belief that click-through rate is the ultimate online benchmark, this program identifies which factors e-tailers need to measure, how they should go about quantifying them, and how they should interpret and apply the resulting data. The interrelationship between impressions, click-through, and conversions is clearly explained by e-commerce experts, along with the use of Internet research analyst services, ad servers, and path-tracking software to assist in gauging the success of an online ad campaign or to optimize a Web site. (13 minutes) Copyright date: 2000
Just as in the bricks-and-mortar world, a marketing plan is a must in cyberspace. In this program, leaders in the field of online marketing cut through the confusion to lay out the principles of driving traffic, branding, and targeting on the Internet. Executives from companies including 24/7 Media, Renegade Marketing Group, Beyond Interactive, and Media Metrix offer keen insights into a wide range of topics, such as the value of online linking, how to effectively integrate offline and online brands, and the use of focus groups and site registration to gather demographic information on niche communities. (13 minutes) Produced - 2000
Search engines present both challenges and opportunities for site designers and developers. Learn how search engines judge a Web page’s relevance and importance, how to improve your site's ranking, and what it takes to draw more visitors from search engines. $99.99 [Add to Cart]Strategies for demystifying baffling navigation, maximizing use of space, improving search tools, unearthing buried treasure, translating “site speak” into your target’s language, and revving up flat content by making use of the Web’s special powers. $99.99 [Add to Cart]Whether you’re a novice and learning how to cost effectively build the infrastructure for video capability at your site, or you’re experienced and exploring new strategies such as video distribution, get tips on new practices that draw and engage more users. $99.99 [Add to Cart] |
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