China or Bust! Chasing Success in the World's Fastest-Growing Economy - DVD

There are fortunes to be made in China today—but fortune-seekers from overseas face immense challenges. This program offers three engaging business case studies, each following a Western entrepreneur who grapples with Chinese business practices and culture. Tony Caldera’s cushion business has been ruined by Chinese imports, but he hopes for a turnaround by building a factory here. Peter Williams is about to embark on the toughest challenge of his life: selling an energy-saving device to the Chinese. Finally, there’s Vance Miller, who gained notoriety for selling cheap Chinese kitchens in Britain. Now he’s in China, determined to overcome setbacks. All three studies are ideal for sparking discussion and analysis in international business courses. (51 minutes)

Length: 51 minutes

Copyright date: ©2008