Advertising Training Videos & Courses
In this fast-paced, entertaining, and idea-loaded program, you’ll learn dozens of innovative tactics for selling and marketing your products and services more effectively than ever before. You’ll hear clever stories loaded with insights, ideas, and humor. And finally you’ll be reminded of some of the most important sales basics that many of us tend to forget.
Incremental product improvements to promote “my brand is better than your brand” have little impact on the market dynamics affecting market share. In industry after industry, the brand race is won instead by substantial innovations that define new categories or subcategories and thus make competitors irrelevant. (DVD or Video Streaming)
Organizations totally driven by the market consistently outperform their competition in profitability. These organizations carefully segment their markets and deliver an outstanding value proposition to their target customers. (DVD or Video Streaming)
How do growth leaders such as Procter & Gamble, GE, and Amazon consistently achieve above-average organic growth? These companies pursue a disciplined, systematic process that distributes innovations across a spectrum of risk, ensuring that they balance incremental growth with breakthrough opportunities. (DVD or Video Streaming)
Since these programs cast a wide “net”, this set of leads is about “quantity over quality”. For example, if 50% of word-of-mouth leads may turn into customers, then perhaps only 5% of marketing generated leads convert into customers. This means, that to gain a lot of customers from your “nets”, you’ll want a lot of them.
Building trust and rapport has never played as important a role as it does in today’s business climate. People want to feel a true relationship with their sales representative, or they will simply go to the Internet and find a less expensive alternative. In this high-energy seminar, you’ll discover some of the most advanced techniques for quickly breaking the ice with your clients and connecting with them at a deeper level.
All of the great work you do to help others succeed and build relationships is “planting seeds”—whether they’re employees, partners, investors or customers. It’s all about getting what you want by helping them get what they want. Which means you can succeed and feel good at the same time—it’s a win-win.