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Advertising Training Videos & Courses

F964DVD22

Role Of Research In Advertising

This program looks at the role of research into public attitudes to advertisements and how the results of this research can affect both the sales of the product and the ways in which the product is advertised.
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F963DVD22

Role Of Advertising Agency

This program features Australian-owned advertising agency Box Emery & Partners, offering a privileged look at the way an agency works and how it produces the materials that will promote the products and services of its clients.
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Creating Winning Social Media Strategies (DVD)

A fundamental power shift is underway in relationships between organizations and customers. (DVD or Video Streaming)

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Nike TV Commercial

Every aspect of a NIKE ad is dissected to reveal the extraordinary path of the making of a TV commercial.
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Q352DVD22

Media, Impact And Influences

This program discusses the effects of the media on teens. It is designed to help teens feel comfortable discussing these issues as well as the positive and negative effects of the media.
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Cracking the Advertising Code DVD

Viewers will learn how to make good buying decisions by spotting advertising ploys including celebrity endorsement, customer testimony, emotional appeals, and more.
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Organizing Your Business Around the Customer DVD

Customer relationship management is all about keeping customers happy. But not all customers are created equal. Roger Siboni explains that the secret is in differentiating your best customers, giving them personalized service, and rewarding them for their loyalty.
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SDS Marketing 3 Super Pack DVD

The Marketing DVD Super Pack contains Modules 1 through 3 at a special low price: 1. The Basics 2. Persuasion 3. Target Consumers 4. SDS Marketing Companion CD
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Street Smart Selling & Marketing (DVD)

In this fast-paced, entertaining, and idea-loaded program, you’ll learn dozens of innovative tactics for selling and marketing your products and services more effectively than ever before. You’ll hear clever stories loaded with insights, ideas, and humor. And finally you’ll be reminded of some of the most important sales basics that many of us tend to forget.

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The Business of a Sports Car: Production & Marketing DVD

From conception and design, to testing, production and display, Business of a Sports Car will reveal the technological mysteries and challenges in the development of a superior automobile.
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The Brand Race: How to Rise Above the Competition (DVD)

Incremental product improvements to promote “my brand is better than your brand” have little impact on the market dynamics affecting market share. In industry after industry, the brand race is won instead by substantial innovations that define new categories or subcategories and thus make competitors irrelevant. (DVD or Video Streaming)

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Creating Infectious Action: How to Make Ideas Take Flight DVD

An emerging trend in brand development is a shift from an advocacy marketing model (why one should buy a brand) to an ambassador model (how you can participate in the brand).
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Building the Market-Focused Culture - DVD

Organizations totally driven by the market consistently outperform their competition in profitability. These organizations carefully segment their markets and deliver an outstanding value proposition to their target customers. (DVD or Video Streaming)

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Stanford Executive Briefings Library

Stanford Executive Briefings Library
Average rating:
Our special selection includes new, best-selling and classic Stanford lectures, filmed on campus and featuring business experts, executives and CEO's, and noted academics from Stanford and elsewhere.
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risk-matrix-video

The Risk Matrix: How to Strategically Manage Innovation Risk and Reward - DVD

How do growth leaders such as Procter & Gamble, GE, and Amazon consistently achieve above-average organic growth? These companies pursue a disciplined, systematic process that distributes innovations across a spectrum of risk, ensuring that they balance incremental growth with breakthrough opportunities. (DVD or Video Streaming)

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Don't Just Set Prices: Manage Them Strategically - DVD

Traditional pricing methods involve a trade-off. You want to charge as much as you can in order to maximize profits, but not so much that there is a negative impact on sales. (DVD or Video Streaming)
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Advertising in the Digital Age Training Video

Do you know when and where are you being targeted for marketing? It may be more often and in more places than you think. Advertising in the Digital Age features interviews with cutting-edge advertising and media professionals who give an overview of how to navigate new media marketing techniques in the digital age
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vado-courses

Lead Generation: Nets (Inbound Marketing) e-Learning Course

Since these programs cast a wide “net”, this set of leads is about “quantity over quality”. For example, if 50% of word-of-mouth leads may turn into customers, then perhaps only 5% of marketing generated leads convert into customers. This means, that to gain a lot of customers from your “nets”, you’ll want a lot of them.

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Cracking the Advertising Code (DVD)

Viewers will learn how to make good buying decisions by spotting advertising ploys including celebrity endorsement, customer testimony, emotional appeals, and more.
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Advertising The Hidden Language

Dr. Philip Bell of the National Academy of Advertising shows how successful ads implicate the viewer in the completion of fantasy narratives.
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Basic Radio Skills: The Art Of Radio Advertising

Two of Americas most successful radio commercial producers, Bert Berdis and Alan Bartzman, discuss their approach to concept and development, copyrighting and directing for radio ads.
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TrustFactorDVD

Trust Factor DVD

Building trust and rapport has never played as important a role as it does in today’s business climate. People want to feel a true relationship with their sales representative, or they will simply go to the Internet and find a less expensive alternative. In this high-energy seminar, you’ll discover some of the most advanced techniques for quickly breaking the ice with your clients and connecting with them at a deeper level.

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Lead Generation: Seeds (Customer Success) e-Learning Course

All of the great work you do to help others succeed and build relationships is “planting seeds”—whether they’re employees, partners, investors or customers. It’s all about getting what you want by helping them get what they want. Which means you can succeed and feel good at the same time—it’s a win-win.

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Mass Communication Cable Television: How It Works

Excellent for use in broadcast courses. This program shows you why and how cable television was started, reviewing the Head Ed, Distributing system and House Drop while exploring some of the major operations.
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Mass Communication The Electronic Darkroom: The Future Of Photography

This program will show students the future of photography. Trends in photography show that computers are not only replacing the darkroom but film itself. Dr. Sam Winch walks you through the process of photo image to print.
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Media Literacy: Media Ethics Video

This program focuses on those who work as media professionals whether they are public relations specialists, journalists, photojournalists, advertising executives, newspaper editors or camera operators.
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Media Researchers Series

Media Researchers" provides a bridge for instructors by offering a new approach for teaching and learning theory.
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Mass Communication: How Television Ratings Work

Discover what those television ratings really mean. Television programming including news, sports and entertainment is driven by RATINGS.
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Political Communication & Mass Communication Video

Political Communication & Mass Communication with Steven H. Chaffee: Steven H. Chaffee, communication scholar, theorist, historian, methodologist, and teacher, discusses his work in political communication and mass communication effects research.
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