Advertising & TV Commercial Series

Produced 1992

This series of training programs examines how television commercials are made and who they affect. Each program is accompanied by comprehensive study notes.

This video series includes the following titles:

Making Of MMM Commercial
The first TV commercial for new FM radio station MMM is historically one of the most interesting and technically brilliant pieces of visual advertising ever seen. Here viewers are introduced to the technical elements of concept development, complex animation, special visual effects and light manipulation, together with a shot-by-shot explanation of how the commercial was made. (Item No: F961DVD / 40 minutes)

Nike TV Commercial
Every aspect of a NIKE ad is dissected to reveal the extraordinary path of the making of a TV commercial. Here the creative director of the advertising agency explains the thinking behind the commercial. He outlines their original brief and analyses the strategy they used to achieve the effect they wanted. This is followed by an explanation of the production of the commercial itself. (Item No: F962DVD / 33 minutes)

Role Of Advertising Agency
This program features Australian-owned advertising agency Box Emery & Partners, offering a privileged look at the way an agency works and how it produces the materials that will promote the products and services of its clients. (Item No: F963DVD / 25 minutes)

Role Of Research In Advertising
This program looks at the role of research into public attitudes to advertisements and how the results of this research can affect both the sales of the product and the ways in which the product is advertised. It includes a lively debate which illustrates the ongoing and emotive conflict between the creative process and the requirements of researchers and clients. (Item No: F964DVD / 36 minutes)

Format: DVD or Download