Basic Radio Skills: The Art Of Radio Advertising

Two of Americas most successful radio commercial producers, Bert Berdis and Alan Bartzman, discuss their approach to concept and development, copyrighting and directing for radio ads. In the trademark style of Bert and Bars, the radio audience is not aggressively pitched at, but rather made privy to private, sometimes whispered conversations. In this program they emphasize selling through humor and describe their team approach to the creative process.