Business & Management Topics
Interested in a particular business training topic? Visit our topic pages through the links below.
Cynthia Montgomery Professor at the Harvard Business School makes the case for bringing people back into the equation. Though you start with ideas, you need leaders to construct a company that brings these ideas to fruition. Leadership is required to define your purpose and form a management model that carries it out.
Doug Conant, former CEO of Campbell Soup company understands that it’s in the moments of saying “just the right thing at just the right time” that leaders can make a positive, constructive impact on others. (DVD or Video Streaming)
Incremental product improvements to promote “my brand is better than your brand” have little impact on the market dynamics affecting market share. In industry after industry, the brand race is won instead by substantial innovations that define new categories or subcategories and thus make competitors irrelevant. (DVD or Video Streaming)
The explosion of information made available by the Internet has caused a radical shift in consumer purchasing behavior. This environment lowers the barrier of entry for lesser-known brands—but also opens the door for established brands to diversify. Itamar Simonson’s research covers consumer decision making and brand evaluation, buyer behavior, and marketing management. (DVD or Video Streaming)
Imagination envisions things that don’t exist. Creativity applies imagination to solve problems. Innovation uses creativity to come up with unique solutions. Entrepreneurship brings innovation to the world.
This brand-new video, freshly produced by a talented cast and crew, starts with the common pitfalls that often derail meetings. Then you’ll see proven methods that can have a dramatic impact on the effectiveness of your organization's meetings. (DVD or Video Streaming)