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The Stanford Video Guide to Negotiating - Video

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Negotiating is the art of making better deals. Making the right business deal can turn a small venture into a big one, or it can turn a quiet product into a blockbuster. This classic best-seller guides viewers through the skills that are the keys to negotiating well.
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Additional information about The Stanford Video Guide to Negotiating - Video

Learn how to make the right business deal with this classic negotiation video. 

The true-to-life drama in this negotiation course teaches specific skills that can give you the upper hand in any negotiation, while at the same time maintaining a positive working relationship with the other parties. 

Learn about:

  • Why "anchors" control the range of negotiation, and how to make them work for you, not against you.
  • Bidding strategies, and the hidden meanings behind bids and offers.
  • When NOT to make the first offer, and how to make the right offer when you do.
  • Escalation of commitment, and when you have to be willing to walk away.

Stanford Graduate Business School Professor Margaret Neale narrates, analyzes, and instructs as you get an inside look at the negotiations that decide the fate of Curry Field and the Sluggers. Will Ted and Billy Curry stop their financial losses? Will Al Griggs get the ballpark he needs to field a winning team? Or will real estate developer Barbara Meyers prove too tough?

DVD also available with Spanish subtitles.

 

Study Guides Sold Separately:

Study Guide: When should you make the first offer? What should you do if your opponent doesn't know what's realistic? What information should you share if the negotiation is bogging down? These questions are all covered in the video, but this 45-page study guide is the perfect resource for review and reinforcement. It includes all the learning points of the negotiation video, plus additional examples, background and explanation.

 

Duration: 59 minutes

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