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Lead Generation: Seeds (Customer Success) e-Learning Course

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All of the great work you do to help others succeed and build relationships is “planting seeds”—whether they’re employees, partners, investors or customers. It’s all about getting what you want by helping them get what they want. Which means you can succeed and feel good at the same time—it’s a win-win.

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Additional information about Lead Generation: Seeds (Customer Success) e-Learning Course

All of the great work you do to help others succeed and build relationships is “planting seeds”—whether they’re employees, partners, investors or customers. It’s all about getting what you want by helping them get what they want. Which means you can succeed and feel good at the same time—it’s a win-win.

“Seeds” is word-of-mouth lead generation.

“Seeds” are highly profitable. Word-of-mouth leads are the fastest to close and have the highest win rates. There’s nothing better than that! Unfortunately, it’s almost impossible to proactivity grow these types of leads—so what’s a leader to do?

How to Predictably Grow “Seeds”

The best way to methodically grow your “Seeds” is with a dedication to Customer Success, which reduces customer churn, increases upsells, increases referrals and improves marketing content.

This e-Learning course bundle includes the following modules:

Module 1: Seeds and Word of Mouth

  • Seeds is word-of-mouth lead generation. Seed” are highly profitable. Word-of-mouth leads are the fastest to close and have the highest win rates. There’s nothing better than that! Unfortunately, it’s almost impossible to proactivity grow these types of leads—so what’s a leader to do?
  • The best way to methodically grow your “Seeds” is with a dedication to Customer Success, which reduces customer churn, increases upsells, increases referrals and improves marketing content.
  • By completing this course, you will understand the value of word-of-mouth lead generation

Module 2: Customer Success and Growth

  • The best way to triple your sales is to triple your qualified leads—not by tripling your salespeople. In fact, lead generation is the fastest and most reliable way to grow your revenue—and existing customers are one of the best ways to grow your leads.
  • For this course you will learn about the key drivers required to help your customers be more successful, and thus increase your bottom line through customer referrals, renewals and additional sales.
  • By completing this course, you will be able to determine how you will use technology to support your sales initiatives

Module 2: Lifetime Customer Value

  • In addition to the direct revenue you receive from your customers, there is another figure that can be attached to a customer that is often overlooked when considering the overall value a customer brings to your company. That is the referral revenue brought on through testimonials, talking to friends, as well as when customers change jobs and purchase your products and services at their new company.
  • For this course you will learn how to calculate the customer lifetime value for any customer to help make the business case to your team and company leaders for investing in developing a strong and effective customer success team.
  • By completing this course, you will be able to calculate the true customer value to your bottom line

Course Details:

  • Format: Self Pace / online e-Learning
  • License Term: 12-month access (one individual user per license)
  • Hardware and Software Requirements: The courses work well with Internet Explorer (v 8 - higher), Firefox, and Google Chrome. Please make sure you have Adobe Flash Player installed and that you are running the latest version of Flash Player, go to http://www.adobe.com/software/flash/about to check your version or get Flash http://www.adobe.com/go/getflash. We highly recommend at least 2-3 Mbps connection speed.

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