Marketing Training Articles

How Press Releases Can Increase Your Business Visibility Online
In today's digital age, establishing a strong online presence is crucial for businesses of all sizes. The internet provides a vast platform for reaching out to potential customers and promoting products or services. While there are numerous strategies to enhance online visibility, one highly effective and often overlooked method is the use of press releases.

Navigating Social Media Etiquette for Businesses: Building a Positive Online Presence
In today's digital era, social media has revolutionized the way businesses interact with their target audience. With billions of active users on various platforms, social media presents an unparalleled opportunity for businesses to engage, connect, and promote their brands on a global scale.

How Information Can Help You Gain a Competitive Advantage
In today's fast-paced and highly competitive world, gaining a competitive advantage is crucial for individuals and businesses to succeed. One of the most important tools for achieving this advantage is information.

15 Ways To Improve Your Sales Team’s Productivity and Performance
In this article, we'll look at 15 ways to boost your sales team's productivity and performance. Improving sales performance and increasing sales productivity are two of the most important things for sales leaders to address

The Influencer Report: Survey Findings, Trends, and Forecasts - Free Download
PR News and Meltwater conducted a survey to gauge the importance of influencers to marketing and communications professionals. We asked how and why brands are using influencers, how much they pay them, and what challenges arise from working with them.

Marketing to Boomers Can Be a Tightrope Act for Retailers
The baby boomer generation, born between 1946 and 1964, represents a significant consumer segment with substantial purchasing power. As this generation enters or approaches retirement, they will continue to play a crucial role in the retail landscape.

The State of Data-Driven Communications in 2020 - Free Download
To better understand the role of measurement and media analysis in Communications, PRNEWS and PublicRelay surveyed some 350 corporate and agency communicators.

10 Ways to Use Twitter as a Marketing Tool
In today's digital era, social media has become an indispensable part of marketing strategies, and Twitter stands out as one of the most influential platforms for businesses. With its massive user base and real-time nature, Twitter provides excellent opportunities for brands to connect with their target audience, build brand awareness, and drive customer engagement.

Don’t Put Your Marketing Cart Before the Horse
Experts will tell you to construct an interactive website and to take full advantage of all that today’s social media has to offer to attract clients.

Real-Time Marketing: A New Level of Customer Interaction
Real-time marketing is the act of determining what a potential buyer wants right this minute – and pitching it – now! It can range from smartphone coupons to online popup ads and more, all tailored to meeting customers’ immediate needs.

Enhancing Search Engine Optimization (SEO) with Press Releases
Press releases can be an effective tool for enhancing your website's search engine rankings and attracting targeted traffic. This article aims to provide a detailed guide on how to leverage press releases to improve SEO.

How to Benefit from Content Marketing Techniques
Focusing on your Internet presence is the hottest way to attract customers in today’s ever-advancing world of technology. According to a forecast by Forrester Research, Inc., U.S. online shoppers will spend $327 billion in 2019.

Steps to Success: Marketing Your Business on a Budget
Good news: You don’t need a huge marketing budget to promote your business. Why not? There are abundant opportunities to gain exposure through social media.

Unlock the Power of Customer Testimonials in Your Marketing Strategy
Customer testimonials have emerged as a formidable tool for promoting businesses. This is especially true for small or start-up companies, as positive feedback from customers who willingly vouch for your brand serves as compelling evidence to potential buyers, demonstrating that your business is worthy of their trust.

How To Get Your Business Noticed
Many people will tell you that to get your website noticed you need to 'optimize' your site for the search engines. You are then led up a path where you have to keep changing your web site as the search engines change their ways of listing things. As fast as you 'optimize' your site, Google and the others have moved the goalposts, meaning you have to keep optimizing over and over again.

How To Make Prospecting And Selling Easy!
Most people starting a business forget about the most important part. They spend loads of time picking just the right product or service to sell.

Analysis of the Success and Failure of Doing Business in China
Why some foreign-funded enterprise became successful when entering the China market while others fail, and why some grow relatively faster than the rest?