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Mass Media Training Videos

F2630DVD1

Political Communication & Mass Communication Video

Political Communication & Mass Communication with Steven H. Chaffee: Steven H. Chaffee, communication scholar, theorist, historian, methodologist, and teacher, discusses his work in political communication and mass communication effects research.
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Media Researchers Series

Media Researchers" provides a bridge for instructors by offering a new approach for teaching and learning theory.
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Direct Response, Out-of-Home & Supplemental Media - DVD

Discusses how direct response has become an integral part of the marketing communications program for many firms. Covers forms of direct response such as infomercials, solo-direct mail, shared mail, & responding to inquiries generated from Internet advertising.

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Creating Winning Social Media Strategies (DVD)

A fundamental power shift is underway in relationships between organizations and customers. (DVD or Video Streaming)

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F1177DVD1

Womans Representation In The Media - Video

Women and Media by Dr. Cindy Lont is a fast moving program with visuals of past and present media and interviews with Dr. Maurine Beasley, Sheila Gibbons and Junior Bridge, all foundational scholars in the field of women and media.
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F2677DVD1

Sports Reporting for Television & Radio - Video

Take students into the Broadcast Booth, production Trailer & on the field, for a realistic, close-up look at the work done by reporters, play-by-play announcers, sports anchors & sports broadcast producers.
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Public Relations DVD

Covers the three broad public relations functions of event promotion, image building and image protection. Discusses the role and importance of PR in the marketing communications process. Covers common public relations activities such as preparing media kits and press releases.
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Print Media DVD

Covers daily, weekly, and free newspapers with the various advantages of each format. Discusses advertising services such as special editions and total market coverage programs. Covers consumer, business, trade, industrial, and farm magazines with the advantages of each category.
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Basic Radio Skills Series

The Basic Radio Skills training series is geared for the radio beginner or for those wanting to improve their practical knowledge
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Media Literacy: Media Ethics Video

This program focuses on those who work as media professionals whether they are public relations specialists, journalists, photojournalists, advertising executives, newspaper editors or camera operators.
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Marketing to Multi-Ethnic Consumers DVD

It's no longer practical to address the consuming public as one entity. The US is experiencing significant growth in the different ethnicities with each requiring special attention to their purchasing needs.
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The Advertising Media - DVD

Focus is on challenges for 21st century retailers to make cost-effective media buys. With increased audience fragmentation from more media alternatives, retailers need to reexamine the traditional media of newspapers, magazines, direct mail, TV and radio. Discusses how Internet advertising must be part of the retailer's IMC program. Interviews with media professionals in e-commerce, traditional retailing and direct mail. 2001 ed. 20 min. DVD
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Planning & Producing the-Advertisement DVD

Discusses the importance of projecting sales and profits in the context of planning the retail advertising campaign. Follows each stage of the retail-advertising process from target market selection, developing creative, producing the ad, and culminates with media placement.
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K9146DVD1

Television Reporter - Career Video

In this program, host Melody Young visits the network studios with reporter Jeanne Ohm out in the field and in the studio.
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K9177DVD1

Tell Me How About Careers in the Media - Video

The Tell Me How series is a necessary addition to any library, guidance center or school curriculum. It explores a large number of career opportunities and different occupations to students, featuring real people doing real jobs.
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K9144DVD1

Newspaper Editor - Career Video

In this program host Jeff Gardner puts a newspaper editors hat to get the story to press with editor Michica Guillory
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Newspaper Advertising-DVD

Covers the various formats of newspaper advertising such as display, classified, and classified display. Discusses special products such as shoppers, zoned editions, supplements, pre-prints and total market coverage.
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The Business Of TV News - The Bosses & The Legends Series

This video series is designed for those who want to be in the field of TV reporting and features interviews from first time reporters, discussing what the job entails and what to expect at your first station.
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The Business Of TV News - The Complete Video Series

Valuable For Students Ready to Enter TV Broadcasting. This series takes you beyond the text book, beyond the classroom and directly Behind the Scenes of TV news, revealing not just the triumphs of news reporting but the failures and problems too.
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FTV5DVD1

The Business Of TV News - The Creative Series

Valuable For Students Ready to Enter TV Broadcasting. This series takes you beyond the text book, beyond the classroom and directly Behind the Scenes of TV news, revealing not just the triumphs of news reporting but the failures and problems too.
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F2655DVD1

The Business Of TV News: The Story - Video

Follow two stories from assignment to air showing the contrast between the rookie and the veteran - First year reporter Robert Hughes - KWST, Yuma, AZ - and KGTV San Diegos Sal Rivera, a 20 year veteran.
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K9163DVD1

Sports Radio Talk Show Host - Career Video

In this program, host Melody Young visits a sports radio talk show host and learns about the equipment, training and excitement of the radio station.
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Q352DVD22

Media, Impact And Influences

This program discusses the effects of the media on teens. It is designed to help teens feel comfortable discussing these issues as well as the positive and negative effects of the media.
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F963DVD22

Role Of Advertising Agency

This program features Australian-owned advertising agency Box Emery & Partners, offering a privileged look at the way an agency works and how it produces the materials that will promote the products and services of its clients.
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Role Of Research In Advertising

This program looks at the role of research into public attitudes to advertisements and how the results of this research can affect both the sales of the product and the ways in which the product is advertised.
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F965DVD22

Hollywood Inside Out: The TV Industry

A fast paced, comprehensive look at how network sitcoms and dramatic series are made. Shot on the set and behind-the-scenes, this video features many of televisions top producers
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F967DVD22

Hollywood Inside Out: The Music Industry

The business and creative aspects of the music industry are fully examined in this detailed instructional video.
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F2631DVD22

Development Communication & Communication Technology: Everett M. Rogers

Development Communication & Communication Technology with Everett M. Rogers: Everett M. Rogers, communication scholar, theorist, writer, and teacher discusses his research in the field of development communication, diffusion of innovations and communication technology.
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F2632DVD22

Violence & Television: George Gerbner

Violence & Television with George Gerbner: George Gerbner, communication scholar, theorist, teacher, poet, and the founder of cultivation theory, discusses his work which influenced four decades of research on violence and television.
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F990DVD22

Mass Communication: How Television Ratings Work

Discover what those television ratings really mean. Television programming including news, sports and entertainment is driven by RATINGS.
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F991DVD22

Mass Communication Cable Television: How It Works

Excellent for use in broadcast courses. This program shows you why and how cable television was started, reviewing the Head Ed, Distributing system and House Drop while exploring some of the major operations.
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Cracking the Advertising Code DVD

Viewers will learn how to make good buying decisions by spotting advertising ploys including celebrity endorsement, customer testimony, emotional appeals, and more.
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Journalism Secrets to Social Media Storytelling, Diplomacy & News Reporting

Social media tools are being used across all media sources including traditional news outlets and online-based resources. This program focuses on the variety of ways social media is essential to storytelling and news distribution.
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How Ratings Work - Audience Feedback Systems

This program is a valuable instructional aide for mass communications and media instructors.
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F962DVD22

Nike TV Commercial

Every aspect of a NIKE ad is dissected to reveal the extraordinary path of the making of a TV commercial.
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