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Stanford Executive Briefings Library

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Going Viral (Creating Infectious Action)

An emerging trend in brand development is a shift from an advocacy marketing model (why one should buy a brand) to an ambassador model (how you can participate in the brand).
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Creativity: The Pixar Process

President, Walt Disney and Pixar Animation Studios

With fascinating insights about the creative process at Pixar and Disney, Ed Catmull recounts lessons learned from working with Steve Jobs, speaks to the real dangers, and importance, of failure, and reminds us that whatever conclusions we have drawn, we need to hold them lightly.

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Building a Winning Team

Fear and uncertainty in the workplace hurt the morale of teams and lead to pessimism, poor focus and subpar performance. Jon Gordon’s strategies for successfully uniting teams center on his belief that communication is key.

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Red Queen Competition: A Dynamic View of Strategy

Your job as a manager is not to come up with solutions—it is to be the architect of an organization that comes up with solutions. William Barnett explains how to see competition as an engine that generates capability.

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Judging Talent

Our ability to accurately judge talent is hampered by unconscious and subjective distractions. Hiring decisions are affected by common biases, such as favoring tall or attractive candidates, or by superficial first impressions of likability.
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Don't Just Set Prices: Manage Them Strategically

Traditional pricing methods involve a trade-off. You want to charge as much as you can in order to maximize profits, but not so much that there is a negative impact on sales.
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Leadership for Innovation

What kind of leadership is needed when innovation is your competitive advantage? From her research on companies that have achieved breakthrough innovations, Professor Hill found a common leadership approach.
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Strategy and the Purpose-Driven Leader

Cynthia Montgomery Professor at the Harvard Business School makes the case for bringing people back into the equation. Though you start with ideas, you need leaders to construct a company that brings these ideas to fruition. Leadership is required to define your purpose and form a management model that carries it out.

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Capabilities-Driven Strategy

Most companies today face a fundamental problem: the disconnect between what they aspire to do and what they can actually accomplish. CEO’s are worried about their differentiation in a world that is increasingly hard to compete in. But are they creating strategies without fully understanding what the organization is capable of delivering?

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Why Zebras Don't Get Ulcers

Tackling the serious topic of stress in his famously entertaining manner, Professor Sapolsky sets the stage on a Kenyan savannah, with a hungry lion in hot pursuit of a terrified zebra. As he explains, the zebra’s fight-or-flight response channels essential energy to its survival effort by shutting down and even damaging nonessential biological functions—in a temporary, short-term response.

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Leadership Lessons from the Gridiron

Steve Young gives us glimpses of his experience on the field from ignominious interceptions to come-from-behind wins with self-deprecating humor and passion for the game, Mr. Young shares his lifelong takeaways. How being pushed beyond his comfort zone by a tireless coach generated the creative tension needed to keep him focused and take his game to another level.

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Managing the Millennials

New generations entering today's job market have always caused disruption for co-workers and created challenges for managers from previous generations.
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The Power of Persuasion

Call it persuading, negotiating or convincing. Ethical influence is the foundation of successful leadership, management, sales, and customer service. Robert Cialdini has spent his career systematically studying the psychology of influence (DVD or Video Streaming)
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The Values-Based Leader

Practical advice on how to lead while staying true to your moral compass. Values-based leadership is possible for anyone to achieve, at any point in a career, by adhering to four guiding principles of behavior.
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Gen Y Decoded: Insights and Tactics for Leaders

In this Stanford video, Dr. Yarrow shares tips for effectively managing Gen Y, including providing context, relevance, and purpose for their work.
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Happiness Matters: Creating a Culture for Business to Thrive

In this high-spirited talk, Tony Hsieh shares how Zappos fosters its unique culture, starting with hiring and retaining employees based on their commitment to its core values.
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Creative Confidence: How to Drive Innovation in Yourself and Others

David Kelley, founder and chair of IDEO, discusses human-centered “design thinking,” which requires building empathy for the end-users of whatever product, service or environment you are creating. But empathy alone is not enough. If you want to innovate routinely, you must have a process.

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