Stanford Executive Briefings Library

The Power of Persuasion
Call it persuading, negotiating or convincing. Ethical influence is the foundation of successful leadership, management, sales, and customer service. Robert Cialdini has spent his career systematically studying the psychology of influence (DVD or Video Streaming)
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The Power of Persuasion
Call it persuading, negotiating or convincing. Ethical influence is the foundation of successful leadership, management, sales, and customer service. Robert Cialdini has spent his career systematically studying the psychology of influence (DVD or Video Streaming)
Learn more...