How Ratings Work - Audience Feedback Systems

Unravel the mystery, science and art of ratings for TV, Radio and the Internet. This program is a valuable instructional aide for mass communications and media instructors. Topics covered in the program include: early rating systems, Nielsen - equipment, methodology, reports, adapting to industry changes, arbitron, other ratings services, measurement calculation, how ratings are used, audience and other forms of feedback, financial issues and the future with the Internet.