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Marketing & Advertising Training Videos

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Advertising in the Digital Age Training Video

Do you know when and where are you being targeted for marketing? It may be more often and in more places than you think. Advertising in the Digital Age features interviews with cutting-edge advertising and media professionals who give an overview of how to navigate new media marketing techniques in the digital age
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Lead Generation: Nets (Inbound Marketing) e-Learning Course

Since these programs cast a wide “net”, this set of leads is about “quantity over quality”. For example, if 50% of word-of-mouth leads may turn into customers, then perhaps only 5% of marketing generated leads convert into customers. This means, that to gain a lot of customers from your “nets”, you’ll want a lot of them.

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The Changing Landscape of Marketing (DVD)

The explosion of information made available by the Internet has caused a radical shift in consumer purchasing behavior. This environment lowers the barrier of entry for lesser-known brands—but also opens the door for established brands to diversify. Itamar Simonson’s research covers consumer decision making and brand evaluation, buyer behavior, and marketing management. (DVD or Video Streaming)

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The Brand Race: How to Rise Above the Competition (DVD)

Incremental product improvements to promote “my brand is better than your brand” have little impact on the market dynamics affecting market share. In industry after industry, the brand race is won instead by substantial innovations that define new categories or subcategories and thus make competitors irrelevant. (DVD or Video Streaming)

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5 Minute Business / Entrepreneurship Activities

The activities are a great way to introduce lessons, reinforce earlier learning, or used as conclusions to business and entrepreneurship education lessons. Each bell ringer activity can be a creative and fun learning experience for students that allows them to get thinking about these topics
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Nike TV Commercial

Every aspect of a NIKE ad is dissected to reveal the extraordinary path of the making of a TV commercial.
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Emotion vs. Analytics: Decision Making and the Biased Brain - DVD

Is it best to be emotionless and analytical in decision making? When our goal is to be decisive, the answer is a resounding No. Instead, harnessing the power of emotions is critical. Studies of the neural underpinnings of decision making show that our brains start by evaluating options analytically (DVD or Video Streaming)

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Hollywood Inside Out: The Music Industry

The business and creative aspects of the music industry are fully examined in this detailed instructional video.
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SDS Marketing Module 1: The Basics DVD

How do you know if your product is reaching your target consumers? Who are your target consumers? The Standard Deviants will guide you through this important subject by illustrating marketing basics, like generating sales, mission statements, creating a marketing plan.
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Role Of Research In Advertising

This program looks at the role of research into public attitudes to advertisements and how the results of this research can affect both the sales of the product and the ways in which the product is advertised.
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Social Media Manners: Polite Behavior in the Social Media World Video

Social media is a whole new universe when it comes to manners and etiquette. Manners used to be something that happened in person, but today we conduct many of our relationships online and the rules and courtesies can be a little unclear.
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Advertising The Hidden Language

Dr. Philip Bell of the National Academy of Advertising shows how successful ads implicate the viewer in the completion of fantasy narratives.
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SDS Marketing Module 2: Persuasion DVD

Ever wonder how companies persuade the public to buy their products? Do you want to know how advertising and public relations make products seem more appealing? Find out as the Standard Deviants illustrate concepts like marketing research and information, targeting strategies, and product positioning.
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How Ratings Work - Audience Feedback Systems

This program is a valuable instructional aide for mass communications and media instructors.
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SDS Marketing Module 3: Target Consumers DVD

How do you know if your product is reaching your target consumers? Who are your target consumers? If you're not sure, then it's time you learned about marketing. We'll teach you the four P's of marketing: product, price, place and promotion.
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Street Smart Sales & Marketing (DVD)

In this fast-paced, entertaining, and idea-loaded program, you’ll learn dozens of innovative tactics for selling and marketing your products and services more effectively than ever before.
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Role Of Advertising Agency

This program features Australian-owned advertising agency Box Emery & Partners, offering a privileged look at the way an agency works and how it produces the materials that will promote the products and services of its clients.
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Lead Generation: Seeds (Customer Success) e-Learning Course

All of the great work you do to help others succeed and build relationships is “planting seeds”—whether they’re employees, partners, investors or customers. It’s all about getting what you want by helping them get what they want. Which means you can succeed and feel good at the same time—it’s a win-win.

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Development Communication & Communication Technology: Everett M. Rogers

Development Communication & Communication Technology with Everett M. Rogers: Everett M. Rogers, communication scholar, theorist, writer, and teacher discusses his research in the field of development communication, diffusion of innovations and communication technology.
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The Psychology Behind Today's Advertising (DVD)

Today, consumers are continuously exposed to advertising. Therefore, it's imperative that advertisers understand the psychology behind buying motives when creating advertising & buying media. Discussed are the psychological dispositions of different consumer groups and the rationale behind common creative appeals. Shows research-proven psychological insights used in selecting traditional media as well as Internet advertising, permission email, & social media. Includes print ads, TV commercials, Internet ads & short comments by advertising professionals. This video is fast-pasted in HD to keep student interest. 2014
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Media Literacy: Media Ethics Video

This program focuses on those who work as media professionals whether they are public relations specialists, journalists, photojournalists, advertising executives, newspaper editors or camera operators.
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Predictable Revenue: An Introduction (eLearning Course)

In any organization, sales matter. We all know this. It’s no big secret—sales keep the doors open and create company revenue. However, what really matters is not our ability to get by, but our ability to thrive—and the right sales engine allows any organization to do just that.

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Print Media DVD

Covers daily, weekly, and free newspapers with the various advantages of each format. Discusses advertising services such as special editions and total market coverage programs. Covers consumer, business, trade, industrial, and farm magazines with the advantages of each category.
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Media Researchers Series

Media Researchers" provides a bridge for instructors by offering a new approach for teaching and learning theory.
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Cracking the Advertising Code (DVD)

Viewers will learn how to make good buying decisions by spotting advertising ploys including celebrity endorsement, customer testimony, emotional appeals, and more.
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Planning & Producing the-Advertisement DVD

Discusses the importance of projecting sales and profits in the context of planning the retail advertising campaign. Follows each stage of the retail-advertising process from target market selection, developing creative, producing the ad, and culminates with media placement.
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Creating Infectious Action: How to Make Ideas Take Flight DVD

An emerging trend in brand development is a shift from an advocacy marketing model (why one should buy a brand) to an ambassador model (how you can participate in the brand).
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Marketing to Multi-Ethnic Consumers DVD

It's no longer practical to address the consuming public as one entity. The US is experiencing significant growth in the different ethnicities with each requiring special attention to their purchasing needs.
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Marketing Your School Foodservice DVD & Guide

Join FAME's Golden School Foodservice Director of the Year, Jean Ronnei, and foodservice branding guru, Tom Whitney, for a step-by-step guide to marketing and branding your school foodservice program.
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Psychology of Advertising Part I - DVD

Today, with increased competition, globalization and downsizing, marketers must demonstrate that their advertising expenditures are both efficient and effective. Consumers have been saturated with advertising messages; and, business is no longer willing to expend resources "Just to get their message out to the market."
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Psychology of Advertising: Part II-DVD

Today, with increased competition, globalization and downsizing, marketers must demonstrate that their advertising expenditures are both efficient and effective. Consumers have been saturated with advertising messages; and, business is no longer willing to expend resources "Just to get their message out to the market."
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Media, Impact And Influences

This program discusses the effects of the media on teens. It is designed to help teens feel comfortable discussing these issues as well as the positive and negative effects of the media.
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Exhibit Staff Training Workshop (DVD)

Training exhibit booth staff is essential to a successful trade show, but exhibit managers may not have the time or the access to staff they need to do so well.
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Public Relations DVD

Covers the three broad public relations functions of event promotion, image building and image protection. Discusses the role and importance of PR in the marketing communications process. Covers common public relations activities such as preparing media kits and press releases.
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Predictable Revenue: Why Sales People Shouldn’t Prospect (eLearning Course)

This course will help you know why it's important to specialize your sales team and how this simple action can help you triple your sales.
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