Marketing & Advertising Videos

Since these programs cast a wide “net”, this set of leads is about “quantity over quality”. For example, if 50% of word-of-mouth leads may turn into customers, then perhaps only 5% of marketing generated leads convert into customers. This means, that to gain a lot of customers from your “nets”, you’ll want a lot of them.

The explosion of information made available by the Internet has caused a radical shift in consumer purchasing behavior. This environment lowers the barrier of entry for lesser-known brands—but also opens the door for established brands to diversify. Itamar Simonson’s research covers consumer decision making and brand evaluation, buyer behavior, and marketing management. (DVD or Video Streaming)

Incremental product improvements to promote “my brand is better than your brand” have little impact on the market dynamics affecting market share. In industry after industry, the brand race is won instead by substantial innovations that define new categories or subcategories and thus make competitors irrelevant. (DVD or Video Streaming)

Is it best to be emotionless and analytical in decision making? When our goal is to be decisive, the answer is a resounding No. Instead, harnessing the power of emotions is critical. Studies of the neural underpinnings of decision making show that our brains start by evaluating options analytically (DVD or Video Streaming)

All of the great work you do to help others succeed and build relationships is “planting seeds”—whether they’re employees, partners, investors or customers. It’s all about getting what you want by helping them get what they want. Which means you can succeed and feel good at the same time—it’s a win-win.

In any organization, sales matter. We all know this. It’s no big secret—sales keep the doors open and create company revenue. However, what really matters is not our ability to get by, but our ability to thrive—and the right sales engine allows any organization to do just that.