Marketing & Advertising Videos
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Advertising & TV Commercial Series

Advertising in the Digital Age Training Video

Lead Generation: Nets (Inbound Marketing) e-Learning Course
Since these programs cast a wide “net”, this set of leads is about “quantity over quality”. For example, if 50% of word-of-mouth leads may turn into customers, then perhaps only 5% of marketing generated leads convert into customers. This means, that to gain a lot of customers from your “nets”, you’ll want a lot of them.

The Changing Landscape of Marketing (DVD)
The explosion of information made available by the Internet has caused a radical shift in consumer purchasing behavior. This environment lowers the barrier of entry for lesser-known brands—but also opens the door for established brands to diversify. Itamar Simonson’s research covers consumer decision making and brand evaluation, buyer behavior, and marketing management. (DVD or Video Streaming)

The Brand Race: How to Rise Above the Competition (DVD)
Incremental product improvements to promote “my brand is better than your brand” have little impact on the market dynamics affecting market share. In industry after industry, the brand race is won instead by substantial innovations that define new categories or subcategories and thus make competitors irrelevant. (DVD or Video Streaming)

5 Minute Business / Entrepreneurship Activities

Nike TV Commercial

Emotion vs. Analytics: Decision Making and the Biased Brain - DVD
Is it best to be emotionless and analytical in decision making? When our goal is to be decisive, the answer is a resounding No. Instead, harnessing the power of emotions is critical. Studies of the neural underpinnings of decision making show that our brains start by evaluating options analytically (DVD or Video Streaming)

Hollywood Inside Out: The Music Industry

SDS Marketing Module 1: The Basics DVD

Role Of Research In Advertising

Social Media Manners: Polite Behavior in the Social Media World Video

Advertising The Hidden Language

SDS Marketing Module 2: Persuasion DVD

How Ratings Work - Audience Feedback Systems

SDS Marketing Module 3: Target Consumers DVD

Street Smart Sales & Marketing (DVD)

Role Of Advertising Agency

Lead Generation: Seeds (Customer Success) e-Learning Course
All of the great work you do to help others succeed and build relationships is “planting seeds”—whether they’re employees, partners, investors or customers. It’s all about getting what you want by helping them get what they want. Which means you can succeed and feel good at the same time—it’s a win-win.

Development Communication & Communication Technology: Everett M. Rogers

Media Literacy: Media Ethics Video

Predictable Revenue: An Introduction (eLearning Course)
In any organization, sales matter. We all know this. It’s no big secret—sales keep the doors open and create company revenue. However, what really matters is not our ability to get by, but our ability to thrive—and the right sales engine allows any organization to do just that.

Media Researchers Series

Cracking the Advertising Code (DVD)
