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Marketing & Advertising

Advertising in the Digital Age Training Video

Do you know when and where are you being targeted for marketing? It may be more often and in more places than you think. Advertising in the Digital Age features interviews with cutting-edge advertising and media professionals who give an overview of how to navigate new media marketing techniques in the digital age

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Lead Generation: Nets (Inbound Marketing) e-Learning Course

Since these programs cast a wide “net”, this set of leads is about “quantity over quality”. For example, if 50% of word-of-mouth leads may turn into customers, then perhaps only 5% of marketing generated leads convert into customers. This means, that to gain a lot of customers from your “nets”, you’ll want a lot of them.

The Changing Landscape of Marketing (DVD)

The explosion of information made available by the Internet has caused a radical shift in consumer purchasing behavior. This environment lowers the barrier of entry for lesser-known brands—but also opens the door for established brands to diversify. Itamar Simonson’s research covers consumer decision making and brand evaluation, buyer behavior, and marketing management. (DVD or Video Streaming)

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5 Minute Business / Entrepreneurship Activities

The activities are a great way to introduce lessons, reinforce earlier learning, or used as conclusions to business and entrepreneurship education lessons. Each bell ringer activity can be a creative and fun learning experience for students that allows them to get thinking about these topics

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SDS Marketing Module 1: The Basics DVD

How do you know if your product is reaching your target consumers? Who are your target consumers? The Standard Deviants will guide you through this important subject by illustrating marketing basics, like generating sales, mission statements, creating a marketing plan.

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SDS Marketing Module 2: Persuasion DVD

Ever wonder how companies persuade the public to buy their products? Do you want to know how advertising and public relations make products seem more appealing? Find out as the Standard Deviants illustrate concepts like marketing research and information, targeting strategies, and product positioning.

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SDS Marketing Module 3: Target Consumers DVD

How do you know if your product is reaching your target consumers? Who are your target consumers? If you're not sure, then it's time you learned about marketing. We'll teach you the four P's of marketing: product, price, place and promotion.

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Street Smart Sales & Marketing (DVD)

In this fast-paced, entertaining, and idea-loaded program, you’ll learn dozens of innovative tactics for selling and marketing your products and services more effectively than ever before.

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Lead Generation: Seeds (Customer Success) e-Learning Course

All of the great work you do to help others succeed and build relationships is “planting seeds”—whether they’re employees, partners, investors or customers. It’s all about getting what you want by helping them get what they want. Which means you can succeed and feel good at the same time—it’s a win-win.

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Social Media Marketing Principles [Videos & eBook]

Discover how you can craft the perfect social media presence for your business to grow an audience and get more attention.

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Predictable Revenue: An Introduction (eLearning Course)

In any organization, sales matter. We all know this. It’s no big secret—sales keep the doors open and create company revenue. However, what really matters is not our ability to get by, but our ability to thrive—and the right sales engine allows any organization to do just that.

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Cracking the Advertising Code (DVD)

Viewers will learn how to make good buying decisions by spotting advertising ploys including celebrity endorsement, customer testimony, emotional appeals, and more.

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Creating Infectious Action: How to Make Ideas Take Flight DVD

An emerging trend in brand development is a shift from an advocacy marketing model (why one should buy a brand) to an ambassador model (how you can participate in the brand).

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Marketing Your School Foodservice DVD & Guide

Join FAME's Golden School Foodservice Director of the Year, Jean Ronnei, and foodservice branding guru, Tom Whitney, for a step-by-step guide to marketing and branding your school foodservice program.

Psychology of Advertising Part I - DVD

Today, with increased competition, globalization and downsizing, marketers must demonstrate that their advertising expenditures are both efficient and effective. Consumers have been saturated with advertising messages; and, business is no longer willing to expend resources "Just to get their message out to the market."

Psychology of Advertising: Part II-DVD

Today, with increased competition, globalization and downsizing, marketers must demonstrate that their advertising expenditures are both efficient and effective. Consumers have been saturated with advertising messages; and, business is no longer willing to expend resources "Just to get their message out to the market."

Exhibit Staff Training Workshop (DVD)

Training exhibit booth staff is essential to a successful trade show, but exhibit managers may not have the time or the access to staff they need to do so well.

Public Relations DVD

Covers the three broad public relations functions of event promotion, image building and image protection. Discusses the role and importance of PR in the marketing communications process. Covers common public relations activities such as preparing media kits and press releases.

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Predictable Revenue: Why Sales People Shouldn’t Prospect (eLearning Course)

This course will help you know why it's important to specialize your sales team and how this simple action can help you triple your sales.

Advertising Tactics DVD

Your class will learn to identify the different strategies, including bandwagon, slogans, testimonials, hard sell, soft sell, and more!

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Predictable Revenue: Sales Tools and Technology (eLearning Course)

Sales and technology are a perfect combination. Successful sales leaders use technology within their organizations to increase productivity and are able to leverage these tools to increase revenue growth.

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Building Retail Brands to Drive Value - DVD

Successful brands adapt to the changing needs of their customers. They grow from their base of brand-loyal return buyers who support price premiums and healthy profit margins. (DVD or Video Streaming)

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Predictable Revenue: Outbound Prospecting: The Business Case (eLearning Course)

Outbound prospecting is a scalable way to grow lead generation, and it enables a very targeted approach to find ideal prospects at executive levels. In addition, a great outbound prospecting team creates a pool of future sales talent who know your company and products, and thus are ready to be successful in the next role.

Sales & Marketing Policies Procedures Manual (Download)

Improve sales strategies, marketing tactics and comprehensive sales and marketing pipeline management with prewritten, editable MS-Word policies and procedures based on best practices.

Marketing Nonprofit Organizations in Today's Economy - DVD

The proliferation of nonprofit organizations coupled with a rapidly changing economy has resulted in fierce competition among these organizations to develop beneficial exchange relationships with clients.

The Idea of Marketing in the Total Access, Real-Time Marketplace DVD

In the past, marketing was essentially a broadcast activity: a limited, unidirectional casting-out of your message into the world. (DVD or Video Streaming)

Professional Retail Selling - DVD

Provides an overview of the selling skills needed in the retail setting. Covers the principles of retail selling such as asking questions, closing techniques, and suggestion selling. 1992 ed. 19 min.

Relationship Marketing - DVD

Emphasizes the basic concepts underlying an effective relationship-marketing program and discusses the six major steps involved in establishing a program.

A Marketing Strategy: Energizing the Brand DVD

To avoid the constant price competition associated with widely distributed manufacturer brands, many retail chains have developed their own private label. Although successful, many of these retailers never really "energized" their private labels to maximize their profit potential.

Promotional Strategy for Small Business DVD

Leads entrepreneurs through the promotion plan of target-market identification, setting communication objectives, setting the appropriation, selecting communication vehicles, and evaluation.

Planning & Producing the Advertisement DVD

Discusses the importance of projecting sales and profits in the context of planning the retail-advertising campaign.

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Social Media Marketing Principles (Video & eBooks)

Learn the strategies and principles successful brands and businesses use to create the perfect social media presence online.

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SDS Marketing 3 Super Pack DVD

The Marketing DVD Super Pack contains Modules 1 through 3 at a special low price: 1. The Basics 2. Persuasion 3. Target Consumers 4. SDS Marketing Companion CD

The Advertising Media - DVD

Focus is on challenges for 21st century retailers to make cost-effective media buys. With increased audience fragmentation from more media alternatives, retailers need to reexamine the traditional media of newspapers, magazines, direct mail, TV and radio. Discusses how Internet advertising must be part of the retailer's IMC program. Interviews with media professionals in e-commerce, traditional retailing and direct mail. 2001 ed. 20 min. DVD

Introduction to Marketing DVD

Defines an effective macro-marketing system as the "delivery of a standard of living." Discusses how marketing strategy includes a written marketing plan with target market identification and a related marketing mix to satisfy potential customers.

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